for editors and gift guides
CANDID is a deck of 52 playing cards with a question on every card, in a matte metal tin with a flip-top lid, for $29. Made by Charlotte Jackson and John Lifrieri, launched November 2024, stocked in 120+ stores.
open the press kitzip, 6 MB
Free to use for editorial coverage of CANDID; credit CANDID. Click any image for the full-size file, then right-click to save. Every file is also in the press kit zip, with the SVG logo and the fact sheet PDF.
product photos
on real tables
logo and the sexy chicken
Checked October 2026. Everything here is also on the one-page fact sheet in the kit.
Use either as written, or cut it down. Prices are current.
CANDID is a deck of 52 playing cards with a question on every card, in a matte metal tin with a flip-top lid, for $29. Play gin, poker or war, then answer the card you put down. Charlotte Jackson and John Lifrieri made it. It launched in November 2024 and sells in 120+ stores.
CANDID is a deck of 52 playing cards with a conversation question on every card, from "what was your last internet deep dive about?" to "when was your last good cry and what was it about?" Play gin, poker or war, then answer the card you put down. The metal tin with a flip-top lid, drawn by Kate Bonner, carries a sexy chicken in red heels. Charlotte Jackson and John Lifrieri started CANDID as a shared iPhone note called "good questions." It launched in November 2024, sells for $29 and is stocked in 120+ stores, including Big Night in New York.
It started at a 1950s-style diner where, for a whole Sunday breakfast, nobody asked "what do you do for work?" Now hosts leave the tin by the bread basket and pull a card once the plates are cleared. The story is what happens at a table when the first question is not about work.
Most conversation games are a stack of prompts you read once and shelve. CANDID is a working 52-card deck, so it plays gin, poker and war first and asks questions second. The question is the twist; the game is one you already know.
Charlotte and John kept a note on their phones called "good questions" and added to it after every good dinner. It got out of hand: 52 questions, an illustrator, a tin with a chicken in red heels, a federal trademark. Two people, 120+ stores.
I have never seen a gift bring people together as quickly.
Allie R.The best conversation starter brand I have found. Genius!
ZoelQuoted exactly from the cards, light to deep. Use them in print; ask us before using one as a headline.
If you could live in anyone's house that you've ever seen, whose would it be and why?
lightDescribe your favorite concert of all time.
lightWhat's a story about you that you've outgrown?
middleWhat's the dream?
middleWhat's an experience you want to have in your life that you're also slightly afraid of?
deepWhen was your last good cry and what was it about?
deeplightdeep
Co-founder. Charlotte runs marketing, social and the brand voice: the site, the Instagram, the emails and every line the sexy chicken says. She writes the Substack Caught Up in Char's Web and is a private chef, so she hosts a lot of dinners and tries new cards at her own table first.
Co-founder. John runs operations: the printer, the tin, the warehouse and the 120+ stores.
The illustrations, the sexy chicken included, are by Kate Bonner.
Selected for the 2025 Emmy nominee gift baskets.
Interviews, quotes, high-res files or a specific shot: write to us and Charlotte or John will answer.
Samples available for editors. Tell us the outlet and your deadline; a tin ships from Colorado in 1 to 2 business days.
Partnerships: wholesale for stores, affiliates for creators.
