Press HQ
Contact: charlotte@getcandidcards.com
What is CANDID?
Playfulness. Connection. Curiosity. Conversation.
CANDID is a 52-card deck that doubles as a classic set of playing cards and a tool for meaningful connection. Each card includes a thoughtful, open-ended question designed to skip small talk and spark real conversation.
Quick Facts
- Price: $29
- Reach: Sold in stores nationwide
- 2025: Selected for Emmy Nominee Gift Baskets
- Design: Vintage-inspired cigarette tin
Founder Story
CANDID began as a shared iPhone note called "good questions." After a long Brooklyn diner breakfast, founders Charlotte Jackson and John Lifrieri realized how much better conversation feels without phones or small talk.
Today, CANDID is helping thousands connect more deeply with family, friends, and themselves.
What People Say
"I have never seen a gift bring people together as quickly." — Allie R.
"The best conversation starter brand I have found. Genius!" — Zoel
Partnerships
Wholesale
Shop our catalog HERE.
Affiliates
Join AWIN or our Homegrown Program.
